Property
Top 5 Emerging Phuket Neighborhoods to Invest in 2025
Where to Buy Property in Phuket: 5 Areas for 2025
24 July 2025

Phuket’s property landscape is evolving fast. In 2025, smart investors are shifting their focus beyond the usual hotspots like Patong or Kata. Thanks to government-led infrastructure upgrades and rising lifestyle demand, several under-the-radar neighborhoods are showing strong potential for capital appreciation, rental income, and lifestyle value.

Below are five of Phuket’s most promising emerging neighborhoods — each with a unique blend of real estate opportunity, infrastructure growth, and appeal to foreign buyers.

 

1. Cherng Talay: Best for Lifestyle-Focused Buyers

Already a stronghold of upscale living, Cherng Talay continues to shine in 2025. Branded residences, trendy eateries, and boutique wellness resorts are multiplying. Proximity to Surin and Bang Tao beaches, as well as Laguna Phuket, makes it a consistent favorite.

Why Invest Here:

  • Excellent rental yields from luxury condos and villas
  • Continued infrastructure upgrades, including underground utilities and traffic flow improvements (Bangkok Post)
  • Thriving expat population and international schools

Best Suited for: Lifestyle investors, families, and buyers seeking turnkey properties with proven rental performance.

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2. Layan: Tranquility Meets Luxury

Layan blends serene beachfront living with five-star luxury. Known for upscale pool villas and new wellness developments like Layan Life by Anantara, it’s quickly becoming a sanctuary for wealthy retirees and health-conscious buyers.

Why Invest Here:

  • High demand for luxury wellness-focused retreats
  • Increasing villa appreciation and boutique resort activity
  • Exclusive area with low-density, high-value development

Best For: Wellness-focused investors, high-net-worth individuals, and second-home buyers.

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3. Thalang: The Strategic Gateway

Located in northern Phuket and home to the international airport, Thalang is gaining traction for its connectivity and infrastructure projects. Upcoming developments like the Phuket light rail, road expansion, and a new Bumrungrad International Hospital are shaping it into a future health and tourism hub (Nation Thailand).

Why Invest Here:

  • Lower property prices with strong upside potential
  • Major public infrastructure expansion underway
  • Central location for airport, beaches, and schools

Best For: Long-term investors, value-driven buyers, and early-stage developers.

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4. Nai Thon: The Next Beachfront Gem

Peaceful and unspoiled, Nai Thon is attracting premium villa and condo developers. Its proximity to the airport and rising popularity among European and Russian investors have led to a surge in land prices.

Why Invest Here:

  • High-end buyer interest pushing land prices upward
  • Strong rental demand for beachfront and hillside properties
  • Boutique feel with new upscale developments (Nation Thailand – Property)

Best For: Foreign investors looking for beachfront properties or tranquil, scenic locations with investment upside.

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5. Paklok: Phuket’s East Coast Frontier

Less flashy but full of potential, Pa Klok offers quiet surroundings with growing infrastructure. The Ao Po Grand Marina is drawing attention from boating and yachting communities, while eco-conscious developments and luxury waterfront villas are quietly rising.

Why Invest Here:

  • Lower entry prices than western beaches
  • Infrastructure improvements and expressway projects
  • Marina access attracting niche high-end buyers

Best For: Buyers seeking long-term growth, privacy, and marina-adjacent real estate.

View properties in Paklok

 

Final Thoughts

In 2025, Phuket’s real estate isn’t just about the beach—it’s about access, infrastructure, lifestyle, and timing. These five neighborhoods represent the next wave of opportunity. Whether you’re seeking yield, appreciation, or a livable escape, there’s a zone that fits your strategy.

Ready to explore these emerging areas? Browse curated listings or speak with our property specialists to learn what’s currently available in these fast-rising neighborhoods.

24 July 2025