Phuket’s property landscape is evolving fast. In 2025, smart investors are shifting their focus beyond the usual hotspots like Patong or Kata. Thanks to government-led infrastructure upgrades and rising lifestyle demand, several under-the-radar neighborhoods are showing strong potential for capital appreciation, rental income, and lifestyle value.
Below are five of Phuket’s most promising emerging neighborhoods — each with a unique blend of real estate opportunity, infrastructure growth, and appeal to foreign buyers.
Already a stronghold of upscale living, Cherng Talay continues to shine in 2025. Branded residences, trendy eateries, and boutique wellness resorts are multiplying. Proximity to Surin and Bang Tao beaches, as well as Laguna Phuket, makes it a consistent favorite.
Why Invest Here:
Best Suited for: Lifestyle investors, families, and buyers seeking turnkey properties with proven rental performance.
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Layan blends serene beachfront living with five-star luxury. Known for upscale pool villas and new wellness developments like Layan Life by Anantara, it’s quickly becoming a sanctuary for wealthy retirees and health-conscious buyers.
Why Invest Here:
Best For: Wellness-focused investors, high-net-worth individuals, and second-home buyers.
Located in northern Phuket and home to the international airport, Thalang is gaining traction for its connectivity and infrastructure projects. Upcoming developments like the Phuket light rail, road expansion, and a new Bumrungrad International Hospital are shaping it into a future health and tourism hub (Nation Thailand).
Why Invest Here:
Best For: Long-term investors, value-driven buyers, and early-stage developers.
Peaceful and unspoiled, Nai Thon is attracting premium villa and condo developers. Its proximity to the airport and rising popularity among European and Russian investors have led to a surge in land prices.
Why Invest Here:
Best For: Foreign investors looking for beachfront properties or tranquil, scenic locations with investment upside.
Less flashy but full of potential, Pa Klok offers quiet surroundings with growing infrastructure. The Ao Po Grand Marina is drawing attention from boating and yachting communities, while eco-conscious developments and luxury waterfront villas are quietly rising.
Why Invest Here:
Best For: Buyers seeking long-term growth, privacy, and marina-adjacent real estate.
In 2025, Phuket’s real estate isn’t just about the beach—it’s about access, infrastructure, lifestyle, and timing. These five neighborhoods represent the next wave of opportunity. Whether you’re seeking yield, appreciation, or a livable escape, there’s a zone that fits your strategy.
Ready to explore these emerging areas? Browse curated listings or speak with our property specialists to learn what’s currently available in these fast-rising neighborhoods.