For decades, Phuket has been seen as a tourist paradise brimming with natural beauty and pristine beaches. Today, with the continued expansion of tourism, trade, and investment, the island is undergoing a major transformation from a holiday destination into a world-class city that integrates lifestyle, living, and investment.

Sansiri, one of Thailand’s leading real estate developers, recognizes Phuket’s potential as not only a tourist hotspot but also as a place where residents and investors can thrive. Under its five-year investment plan, Sansiri aims to strengthen Phuket’s position as a city of choice for wealthy Thais and international buyers.

Key Aspects of Sansiri's Investment Plan in Phuket

The plan focuses on expanding into premium and medium segments for diverse buyers, leveraging Phuket's growing appeal as a global tourism and investment destination supported by its infrastructure, including five major marinas and luxury lifestyle amenities.

• Scale of Investment: A 33 billion baht investment is planned for the next five years, focusing on a balanced portfolio of various property segments.
   
• Project Portfolio: The plan includes 16 low-rise housing projects (12 billion baht) and 13 condominium projects (21 billion baht).
   
• Market Drivers: The investment is motivated by increasing land prices, high demand from affluent Thai and foreign buyers, and Phuket's emergence as a leading destination for second homes and investment properties.
   
• Strategic Location: Phuket's robust economy, driven by tourism and a thriving ecosystem of businesses like hospitals, international schools, and marinas, makes it a strategic and high-potential location. Upcoming infrastructure projects, like the regional Andaman Airport in Phang Nga, are set to enhance connectivity.
   
• Community and Lifestyle: Sansiri also aims to contribute to the island's development by integrating lifestyle amenities, as seen with "The Society" in Bang Tao-Cherng Talay, creating a vibrant hub for dining, working, and leisure experiences. 

Impact of Sansiri’s Investment on Phuket

This investment is expected to boost the local economy through job creation in the construction and property sectors, increase housing supply for diverse buyer segments including luxury villas and condos, and solidify Phuket's position as a premium global destination for tourism, health, and luxury living, though it could also put upward pressure on land prices. 

• Economic Growth: The investment will stimulate the local economy by creating jobs in construction and property management, supporting related industries, and increasing overall property transactions.
   
• Increased Housing Supply: By launching 29 new projects, Sansiri's plan will significantly increase the supply of residential units.
   
• Elevation of Phuket's Status: This expansion will further position Phuket as a world's elite destination by catering to the needs of affluent residents and investors, enhancing the island's reputation for premium tourism, health, and luxury services.
   
• Premium and Lifestyle Development: The projects will include a wide range of properties, from investment properties to luxury villas and condominiums, designed to meet the demands of various customer segments.
   
• Infrastructure & Amenities: The projects will complement the development of existing and planned infrastructure, including marinas, international schools, and world-class hospitals, creating a more comprehensive living environment. 

Why Now?

Sansiri is heavily investing in Phuket for many reasons, including a projected surge in tourism, significant infrastructure upgrades, and a booming economy that is attracting affluent buyers and investors to the island. 

Having established a presence in Phuket since 2011, Sansiri is well-positioned to capitalize on these trends with planned projects and a diverse portfolio catering to various buyer needs. 

Key Drivers for Investment include:

• Robust Demand: The investment is driven by a consistent demand from both Thai and international buyers who are attracted to Phuket's growing appeal as a destination for living and investment. Revised visa policies and Thailand's renewed focus on foreign investment are attracting a broad range of buyers, including affluent individuals from countries like Russia, Israel, and India, as well as the LGBTQ segment.
   
• Booming Tourism and Supporting Businesses: Phuket is experiencing a significant economic boom, positioning it as a top-tier global destination. Growth in restaurants, international schools, hospitals, and marinas is creating a vibrant ecosystem, further increasing land value and demand.
   
• Government Support and Infrastructure: The project is supported by government policies to develop Phuket into a regional hub for tourism, aviation, and healthcare, further boosting the island's potential. Significant government investments in expressways, airport expansions, and potential new routes are enhancing connectivity and making Phuket more accessible, positioning it as a major global destination.

What This Means for Investors

Sansiri’s five-year, 33 billion baht commitment is more than just an expansion — it’s a signal of confidence in Phuket’s future as a world-class investment hub. The island is evolving from a holiday destination into a thriving center for lifestyle, living, and long-term opportunity.

Considering investing in Phuket property? Speak with our local experts today to explore the latest projects, off-plan opportunities, and strategies tailored to your goals.